Privacy Policy


AEM Products Limited (“we“, “our” and “us“) is committed to protecting and respecting your privacy.
This notice sets out the basis on which any personal data, which we collect about you, that you provide to us or that we have received from a third party source, will be processed by us.
References in this notice to “data protection law” mean (as applicable) the General Data Protection Regulation (Regulation (EU) 2016/679) and all related or successor data protection legislation having effect in the United Kingdom from time to time.
References in this notice to “data” or “information” include “sensitive personal data” and “special categories of data” (as defined under data protection law) where applicable.

Which information do we process and for what purpose?

We collect information from customers, prospective customers, consultants and suppliers.
We process the following information from you:
We usually collect your contact details from you (name, email address, work address and telephone number) when we first make contact with you to discuss entering into an agreement to provide you with our goods and services, or to purchase goods or services from you. We may collect this information by telephone, email or post.  If you are a prospective customer, we may occasionally collect information about you from publicly available sources of information.
We will also store emails or other correspondence you send us or that we send you, and notes of telephone conversations that we have with you. We also receive bank details from customers, which may include personal information about you if you are a sole trader.
If you visit our premises, we may collect information about you from CCTV footage recorded at and around our premises.
We process information you give to us for the following purposes:
to carry out our obligations arising from any contracts entered into between you (or the business you work for) and us, including providing service and support;
to invoice you and to manage your (or your employer’s) account with us;
to manage and administer any other arrangements between you and us;
to notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us;
to address any claims made against us; for example, we may share details of our accident logs and CCTV footage with our claims handlers and insurers in connection with any claim made or likely to be made against us.
if you are a supplier, to place orders with you (or the business you work for) and to manage our relationship with you as a supplier of goods or services;
if you (or the business you work for) are a customer or a prospective customer, to send you our newsletter, or contact you by phone or arrange to visit you in person for marketing purposes;
to keep financial records relating to our business and to comply with our legal obligations.

What are the grounds for processing your information?

Under data protection law we are only allowed to process your personal data if we have a legal ground to do so, and we must tell you what those legal grounds are. We are processing your data on the following grounds:
The processing is necessary for the performance of the contract between you and us. This includes where you have instructed us to take some pre-contractual steps (such as sending you information about our products) prior to us formalising the contract.
We have a legitimate interest in performing the processing and, in accordance with our obligations under data protection law, we have carefully weighed up your interests and fundamental rights and freedoms, against our interest to process your information and we are satisfied that we are justified in processing your information for this purpose. We rely on this ground where, for example:
we have a contract with the business you work for and we have an interest in communicating with you to arrange and/or administer the performance of that contract, keep records of transactions under it, and to enforce our rights or defend claims under it; and
we contact prospective business customers about our products or promoting our business; and
we process personal data to keep our premises safe and secure.
The processing is necessary for us to comply with our legal obligations, including in relation to keeping tax and accounting records.
Duration and further processing
We only keep your information for so long as it is reasonably necessary. When setting our data retention periods, we consider the amount, nature, and sensitivity of the information we hold, the potential risk of harm from unauthorised use or disclosure of the information and the purposes for which we process the information (including whether we can achieve those purposes by other means). We also take into account our other legal obligations to keep or securely dispose of personal information.
Generally speaking, we retain your information for the following periods of time:
If you are a supplier or client (or you work for one of our suppliers or clients) for the duration of our contract with you (or the person you work for) and for a period of two years after the end of the contract.

Who is your information shared with?

In order to achieve the purposes, set out above, we may share your data with the following people or group of people:
We may share personal data with consultants that we work with to help us provide our services.
Our outsourced IT providers may have access to your personal data on our IT systems if such access is required to enable them to resolve problems with our systems. We control what our IT providers can access and they are subject to strict obligations of confidentiality.
We may provide personal data to our legal advisers or other professional advisers if necessary, to defend claims, protect our rights, or receive advice on compliance with the law. Such transfers will be protected by confidentiality obligations owed by our advisers.
If the situation should ever arise that we sell our business, we may share personal data with potential purchasers of our business, subject to those persons entering into strict confidentiality obligations with us and only to the extent permissible under data protection law.
To the best of our knowledge, understanding and belief, your information will not be transferred outside of the European Economic Area or to any country which is not approved by the European Commission. If this changes then we will let you know.

Your rights

Under data protection law you have the following rights:
if we are processing your data on the basis of your consent then you have the right to withdraw that consent at any time.
the right to access a copy of your information which we hold. This is called a ‘subject access request’.
the right to prevent us processing your information for direct marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
the right to object to decisions being made about you by automated means. We will inform you if your information is subject to automated processing; We do not make automated decisions about you based on your information.
the right to object to us processing your personal information in certain other situations;
the right, in certain circumstances, to have your information rectified, blocked, erased or destroyed if it is inaccurate;
the right, in certain circumstances, to claim compensation for damages caused by us breaching data protection law; and
in certain circumstances, the right to request the information we hold on you in a machine-readable format so that you can transfer it to other services.
You also have the general right to complain to us (in the first instance) and to the Information Commissioner’s Office (if you are not satisfied by our response) if you have any concerns about how we hold and process your information.
For further information on your rights under data protection law and how to exercise them, you can contact Citizens Advice Bureau ( or the Information Commissioner’s Office (

Access to information

Under data protection law you can exercise your right of access by making a written request to receive copies of some of the information we hold on you. You must send us proof of your identity, or proof of authority if making the request on behalf of someone else, before we can supply the information to you.
You will not have to pay a fee unless you are requesting copies of documents you already possess; in which case we may charge our reasonable administrative costs. We will also be allowed to charge you for our reasonable administrative costs in collating and providing you with details of the requested information which we hold about you, if your request is clearly unfounded or excessive. In very limited circumstances, we are also entitled to refuse to comply with your request if it is particularly onerous.

Cookies and site access statistics

Our site uses cookies to collect anonymous data about the use of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.
Visitors to our site who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our site. This will mean that some features of our site may not function properly without the aid of cookies.

Data security

We will always store your digital information on secure servers. Unfortunately, however, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your information transmitted to our site or otherwise to our servers (such as by email). Any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Changes to our privacy notice

This notice was last updated in November 2019. Any material changes we may make to our privacy notice in the future will be uploaded to our website.


Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to The Data Protection Officer, AEM Products Limited. Selsey House, Crown Way, Crown Park Industrial Estate, Rushden, Northamptonshire NN10 6BS or send to the following email address [email protected]